Last week I visited a friend’s house and was impressed by the decor of the living room. On the center-table, there was a beautiful pen-stand which drew my attraction. As I brought it close to get a better view, I discovered it to be of a gift from a reputed apparel brand. I came to realise that it had been given by the company as a part of their promotional strategy to a number of customers and my friend was one of those persons to receive it.
Such corporate promotional gifts are of immense value since they serve certain purposes for the customers as well as help in advertising the brand. Here is how these promotional gifts prove to be beneficial:
- Brand Recognition: It is one of the greatest ways to get your brand recognized and make your target customers aware of your brand. It helps in strengthening your position in today’s competitive market where a large number of brands are fighting for gaining prominence.
- Reaching the Mass at a Reasonable Cost: The promotional gift items help you to reach a large number of people at the same time by putting in minimal efforts and spending minimum amount of money on your part.
- Holding the Customers: The promotional gifts given out by a company also help in holding the old and trusted customers. It should be kept in mind that retaining the existing customers is as important as attracting new ones. So, giving out a printed tissue or pen-stand will keep on reminding the customers about you, every time they use these stuffs.
Now the question is what kind of gifts can be given to the customers in these occasions. Most of these gifts are personalized ones and have the company name and logo imprinted on them. Here are some of them which you can try out as a part of the promotional strategy of the company:
- Stationery Items: Stationery items like pen and pencil can be given out as a part of the promotional campaigns of a company. We are quite familiar with the personalized pens that are given out in these cases. Apart from pens, pocket-calendars, memos and notepads can also be given out.
- Bottles: Bottles and jars with the company logo printed on them are equally popular as gifts.
- Sunglasses: Sunglasses are the coolest gifts that can be given to the employees of a corporate company as a part of the branding campaigns. These can be given by fashion brands to their customers for promoting themselves among the mass. A sunglass, however, is a comparatively expensive gift that should be exclusively given only to the regular customers.
- Non-woven Bags: These bags can be easily matched with the different dresses and are thus quite popular among the women. Company logos can be imprinted on these bags and they can thus be used for a successful promotion of the company.
- Handy Items: There are different tools that come handy for you in different operations such as a towel, screwdriver set, a trunk organizer, a multi-tool pocket kit, a phone-holder for the dash-board for your car and so on…..So how about getting them as gifts from someone? We know it would be a pleasant surprise for the users and therefore suggest the corporate companies to give these items as gifts. Such promotional gifts will come handy for anyone and everyone.
- Pocket LED Flashlight: We have somewhat stopped the usage of pocket torches with the advent of smartphones. But, did you know that the flash-light apps that you install in your phones can be harmful for the OS of the phone? Yes, they are! So, shifting back to the conventional LED flashlights is advisable for all those who want to keep their phones free from malware and other such stuffs.
- Emergency Hammers: These can be given as promotional gifts by the car repairing centers. They come in handy if the car auto-lock gets dysfunctional. It can be used to break off the glass in such cases.
So, these are the different promotional gifts that can be given by a company for brand awareness as well as customer relational management.